Volume audio stores launch in Melbourne
Visua have recently designed an exciting new brand identity for an Australian chain of high-end audio stores. The project entailed the generation of a new company name and the rebranding of an established leading retail business from the ground up. Previously called "Just Klapp", the business has totally reinvented itself. The name "Volume" expresses the core essence of the new business direction and helps position the company within the mainstream retail market. The first Volume store opened its doors to the public in mid September 2011 at Westfield Doncaster. The second store at Melbourne Central will open in late October, with additional stores rolling out over the course of 2012.
All images © 2011 Volume / Visua / Lynton Crabb Photography / Studio Ginger