Taylor Reynolds New Brand Identity
Based in amongst the side streets of Fitzroy, Taylor Reynolds specialises in multi-residential development and design services. Its new identity and website draws inspiration from Fitzroy’s gritty urban environs; the juxtaposition of business, fringe and cafe cultures coupled with a tapestry of advertising, stencil art and tagging which adorns most walls. The identity is very much about an expression of ‘place’ and as such utilises visual references such as a custom stencil typeface which can be dressed up for serious business or dressed down for casual fun. It can be spray stenciled on walls or dissected to create intricate patterns.