San Miguel Redesign by Design Bridge
With a new bottle form and only a neck label, this redesign gives San Miguel beer a whole new vibe.
Design Bridge stripped back the design, letting the purity of the beer speak for itself. The bottle's new profile mirrors the curve of the San Miguel logo. In place of a large label the name 1516 has been embossed on the glass with the message 'according to the law of purity' offering a self-assured, bespoke finish to appeal to the brand’s sophisticated consumers.
San Miguel is launching the new design in Spain this April. Already the design has won a bronze award in the best packaging category at Premios Best Pack. Roll out of the new design will be supported by a communications campaign in Spain launching April 20th.