DC Comics New Identity By Landor
DC Entertainment will be rolling out their new brand identity throughout the month of March. The new brand developed by Landor has been stirring up a bit of controversy particularly amongst die-hard comic fans. Opinion is also heavily divided within the design community, but what's new?
“It was our goal to capture DC Entertainment in a dynamic and provocative identity. Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content,” explains Nicolas Aparicio, Executive Creative Director at Landor’s San Francisco office. “The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.”